What led you to choose copywriting as your area of expertise, Christelle ?
To me, copywriting is the Art of turning ideas into inspiring words. I've always been fascinated by the power of words to influence, persuade and evoke emotions. My background in academic coaching and teaching made me realize the significance of communication in inspiring confidence and helping individuals grow. This is that passion that naturally led me to specialize in Copywriting.*
Well-being appears to be a central theme in your work. Could you explain to us why it's so important to you, Christelle ?
Well-being has always been at the core of my life. Holistic healing, yoga, sports, nature, animals, and personal development, among other things, are pillars of my daily routine. As a copywriter, I can contribute to the spread of well-being messages and thus to help others lead a more fulfilling life.
You speak of creativity and writing. How do these two elements come together in your work, Christelle ?
Creativity is at the very heart of writing. Furthermore, I love drawing, painting, and with digital tools, I discovered that we could create visuals for copywriting, adding a visual dimension to my words. My love for creativity is reflected in my approach to copywriting, where each project is an opportunity to create something unique."
You mentioned your passion for foreign languages. How does this influence your work, Christelle ?
This passion began during my studies in foreign languages, including English and Italian. Today, this expertise enables me to serve an international audience and build bridges between cultures. I have also been a certified English teacher, which has provided me with a deep understanding of the language and the rigor in writing and the rigor in content in general (structure, methodology, and seriousness).. This enriches my work by allowing me to communicate in a nuanced and precise manner.
Kindness is a recurring theme in your services. Why is it so important to you, Christelle ?
Kindness is a core value for me. I bring this kindness into everything I do, both in my personal and professional life, by working closely with my clients to understand their needs. It's my way of making a positive contribution to the world by creating content that inspires, educates, and promotes well-being. It's my way of honoring my passion for copywriting, well-being, and creativity.